Everything you need to know about the qualities, traits and attributes of a good and successful salesman. A good salesperson can be men and women and can also sell the products of a weak organization. It is very difficult to give a list of the traits or qualities of a good salesman. There are different types of salesmen in different [...]
Everything you need to know about the key differences between marketing and selling. Selling is only a part of the process of marketing whereas marketing is a much wider term which includes selling and much more. Marketing is much wider than selling and much more dynamic. There is a fundamental difference between the two in approach as well as in [...]
Everything you need to know about marketing channels. Marketing channels have a wide variety. They perform number of functions. Their scope of work or functions may vary in different nations. They act as an interface between the manufacturers and their customers. There is two-way transaction flow and there has to be a two-way communication. The key role of the marketing [...]