Tag Archives | Marketing

Agricultural Marketing: Definition, Characteristics, Types, Functions and Measures

Everything you need to know about agricultural marketing. Agricultural marketing comprises marketing of food grain, commercial crops, plantation crops, horticultural produce and semi-processed products. Agricultural Marketing is a process which starts with a decision to produce a saleable farm commodity, and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic [...]

By |2019-07-15T06:02:49+05:30July 15, 2019|Agricultural Business|Comments Off on Agricultural Marketing: Definition, Characteristics, Types, Functions and Measures
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Scope of Marketing: 7 Major Scope of Marketing

Everything you need to know about the nature and scope of marketing. What is all covered in marketing is considered as the scope or area of marketing. Marketing has a very wide scope it covers all the activities from conception of ideas to realization of profits. Marketing is pervasive in scope; any type of entity which is of value to [...]

By |2023-06-23T23:19:46+05:30May 25, 2019|Marketing|Comments Off on Scope of Marketing: 7 Major Scope of Marketing
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Core Concepts of Marketing: Top 8 Concepts

Everything you need to know about the core concepts of Marketing. In the process of marketing concept or philosophies companies adopt different approaches in relation to marketing of their products and services. Some claim that they are customer oriented and others say they offer value to their customers. Still others say that they treat their customers as kings. The concept [...]

By |2019-05-02T10:42:48+05:30May 2, 2019|Marketing|Comments Off on Core Concepts of Marketing: Top 8 Concepts
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