Everything you need to know about the key differences between marketing and selling. Generally, managers use 'marketing' and 'selling' as synonyms, though there is a significant difference between the two concepts. It is necessary for a successful marketing manager to understand the differences between the two. Selling has always suffered due to dubious business practices by a few where the [...]
Everything you need to know about how to do marketing research. Marketing research is the process of gathering, recording and analyzing of critical and relevant facts about any problem in any branch of human activity. Marketing Research indicates critical and searching study and investigation of a problem, a proposed course of action, a hypothesis or a theory. It is a [...]
Marketing research is concerned with the factors that are directly involved in marketing of goods and services, and it includes the study of the effectiveness of the marketing-mix, advertising strategies, competition and consumer behavior. It not only helps in formulating strategies suitable for market intervention but also guides in perspective planning by analyzing formation for future projections. Marketing research is [...]