Everything you need to know about the process and steps of personal selling. Personal selling begins with identifying customers and ends with ensuring satisfaction to them. The series of steps that are followed in between the two are diverse, complex, and knowledge-based. The personal selling process is a consecutive series of activities conducted by the salesperson, the lead to a [...]
Everything you need to know about the importance and significance of marketing. Marketing is recognised as the most important or significant activity in our society. Marketing has achieved social importance because it is entrusted with the task of creation and delivery of standard of living to society. Marketing studies continuously consumer demand which is varied and dynamic. Marketing is the [...]
Everything you need to know about the methods of sales forecasting. A business enterprise may be either for production of goods to be sold in the market or for distribution of goods supplied by industry. Whether it is a manufacturing company or it is a trading company, in both the cases, forecasting future demand is the first step in planning [...]