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Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions

A trade fair (trade show, trade exhibition or expo) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their latest products, services, study activities of rivals and examine recent market trends and opportunities. Trade Fair: Meaning, Objectives , Challenges for Participants, Organizing Trade Fairs and Exhibitions, Exhibitors' Benefits and Visitors' Benefits Trade Fair: Meaning, [...]

By |2020-10-23T11:54:14+05:30October 23, 2020|Trade Fair|Comments Off on Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions
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Advertising Techniques

Some of the most commonly used advertising techniques are: 1. Media 2. Newspaper 3. Magazines 4. Electronic Media 5. Outdoor Advertising Media 6. Transit Advertising 7. Broadcast Media 8. Internet 9. Cinema. Advertising Techniques: Media, Newspaper, Magazines, Electronic Media and Internet Advertising Techniques (With Advantages and Demerits) Advertising Techniques# 1. Media "Media is a medium which delivers the advertising message. [...]

By |2020-10-02T14:26:59+05:30October 2, 2020|Advertising Techniques|Comments Off on Advertising Techniques
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Leadership Definition

Learn about the definitions of leadership as given by different authors. Leadership Definition Leadership Definition Some of the common ideas included in leadership definitions include exerting influence, motivating and inspiring helping others realize their potential, leading by example, selflessness and making a difference. I have given hereunder some well-known definitions of leadership. Peter Drucker defines a leader as "someone who [...]

By |2020-08-04T15:58:27+05:30August 4, 2020|Leadership|Comments Off on Leadership Definition
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