Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions

A trade fair (trade show, trade exhibition or expo) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their latest products, services, study activities of rivals and examine recent market trends and opportunities. Trade Fair: Meaning, Objectives , Challenges for Participants, Organizing Trade Fairs and Exhibitions, Exhibitors' Benefits and Visitors' Benefits Trade Fair: Meaning, [...]