After reading this article you will learn about:- 1. Meaning of Promotion 2. Promotion as Communication 3. Recent Developments. Meaning of Promotion: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or services, it must transmit its selling messages to potential customers. In the today’s competitive and volatile [...]
After reading this article you will learn about:- 1. Components of the Advertising Job 2. Decision Areas in Advertising 3. Role. Components of the Advertising Job: The components of advertising job include: 1. Defining the advertising objectives to be accomplished. 2. Determination the audience to whom the message is to be aimed. 3. Deciding the advertising appropriations. 4. Choosing the [...]
Read this article to learn about the Integrated Marketing Communication: History and Characteristics. According to American Marketing Association Integrated marketing communication is a concept of marketing communication's planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines. Integrated Marketing Communication: History and Characteristics Integrated Marketing Communication: History In past [...]