In this article we will discuss about:- 1. Growth of Multi-Channel System of Distribution 2. Channel Conflict in Multi-Channel System of Distribution 3. Channel Conflict Resolution 4. Strategy. Growth of Multi-Channel System of Distribution: The growth of multi-channel system of distribution is one of the noteworthy features of the marketing system. In the distant past there was no multi-channel system [...]
In this article we will discuss about:- 1. Meaning and Considerations of Test Marketing 3. Purposes of Test Marketing 4. Procedures in Test Marketing Plan. Meaning and Considerations of Test Marketing: The term 'test marketing' is also some- times called 'field-testing'. The word 'test' means examination or trial. Test marketing, thus, means testing the product in the market before the [...]
In this article we will discuss about:- 1. Objectives of Societal Marketing 2. Importance of Societal Marketing 3. Social Criticisms of Marketing. Objectives of Societal Marketing: The objectives of social or societal marketing are: (i) To alter people's beliefs, attitudes, and expectations, or (ii) To induce people to take certain actions or introduce changes in their behaviour. Like a commercial [...]