Archive | Marketing

Integrated Marketing Communication Planning Process | Management

This article throws light upon the six main steps of integrated marketing communication planning process. The steps are: 1. Review of Marketing Plan 2. Promotional Programme Situational Analysis 3. Analysis of Communication Process 4. Budget Determination 5. Developing the Integrated Marketing Communication Programme 6. Mentoring, Evaluation and Control. Step # 1. Review of Marketing Plan: Before developing a promotional programme, [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Marketing|Comments Off on Integrated Marketing Communication Planning Process | Management
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Essay on the Indian Consumer | Marketing

This article provides an essay on the Indian consumer. Introduction to Indian Consumer: As the country is very vast geographically, the consumers of India are scattered over vast territory. As the country is marketed by great diversity in climate, religion, language, literacy level, life style and economic status etc. Demographic Profile: India has more than 950 million consumers as on [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Marketing|Comments Off on Essay on the Indian Consumer | Marketing
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How to Add Value through Market Segmentation?

Mass marketing time has gone. Gone are the days when the companies used to deliver the same product for the total market. Today the companies are segmenting their customers into similar clusters in order to market specialised products and services to each group. As for most of the companies 20% of the market brings in 80% of the revenues therefore, [...]

By |2016-12-04T08:09:40+05:30December 4, 2016|Market Segmentation|Comments Off on How to Add Value through Market Segmentation?
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