Archive | Marketing Management

Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion

Read this article to learn about the Marketing Strategy. It's meaning, types, process, dynamic aspects and conclusion. Marketing strategy is the bridge between corporate strategy and the situation analysis on the one hand and the action-oriented marketing programmes on the other. Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion 1. Marketing Strategy: Meaning Marketing strategy is the bridge between corporate [...]

By |2019-03-01T06:07:18+05:30March 4, 2017|Marketing Strategy|Comments Off on Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion
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Integrated Marketing Functions (With Diagram) | Functions | Marketing

In this article we will discuss about the concept and advantages of integrated marketing functions. Concept of Integrated Marketing Functions: The concept of integrated marketing functions refers to the total marketing system with all its sub­systems whereby all the activities related to the effective implementation of the marketing function are combined in a way that would result in a co-ordinated [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Marketing Management|Comments Off on Integrated Marketing Functions (With Diagram) | Functions | Marketing
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Marketing Planning Premises | Planning | Marketing Management

The below mentioned article provides a brief note on marketing planning premises.  Marketing planning premises refer to the assumptions and factors pertaining to future business condi­tions which should be considered for the development of marketing plans, overall strategic planning of the enterprise provides basic premises for marketing planning. These premises include many factors such as: overall company objectives; relevant long- [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Planning|Comments Off on Marketing Planning Premises | Planning | Marketing Management
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