Archive | Marketing Management

Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion

Read this article to learn about the Marketing Strategy. It's meaning, types, process, dynamic aspects and conclusion. Marketing strategy is the bridge between corporate strategy and the situation analysis on the one hand and the action-oriented marketing programmes on the other. Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion 1. Marketing Strategy: Meaning Marketing strategy is the bridge between corporate [...]

By |2019-03-01T06:07:18+05:30March 4, 2017|Marketing Strategy|Comments Off on Marketing Strategy: Meaning, Types, Process, Aspects and Conclusion
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What is Marketing Management

"Marketing management is the process of ascertaining consumer needs, converting them into products or services and moving the product or services to the final consumers or users to satisfy needs and wants with emphasis on profitability ensuring the optimum use of the resources available to the organisation." - According to Davar’s Marketing management is one of the important operative functions [...]

By |2023-04-10T16:55:51+05:30March 4, 2017|Marketing Management|Comments Off on What is Marketing Management
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What are the functions of Marketing Management

Some of the most important functions of marketing management are :- 1. Planning  2. Organizing 3. Co­ordinating 4. Staffing 5. Directing 6. Evaluating 7. Controlling. Function - 1. Planning: This requires the description of the formal appro­ach and processes. At this stage, an overview is made of the total integra­ted system of short and long-term planning in the firm and [...]

By |2023-04-09T16:46:00+05:30March 4, 2017|Marketing Management|Comments Off on What are the functions of Marketing Management
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