Archive | Marketing Management

Marketing Planning Premises | Planning | Marketing Management

The below mentioned article provides a brief note on marketing planning premises.  Marketing planning premises refer to the assumptions and factors pertaining to future business condi­tions which should be considered for the development of marketing plans, overall strategic planning of the enterprise provides basic premises for marketing planning. These premises include many factors such as: overall company objectives; relevant long- [...]

By |2017-03-04T15:07:47+05:30March 4, 2017|Planning|Comments Off on Marketing Planning Premises | Planning | Marketing Management
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What is Marketing Management

"Marketing management is the process of ascertaining consumer needs, converting them into products or services and moving the product or services to the final consumers or users to satisfy needs and wants with emphasis on profitability ensuring the optimum use of the resources available to the organisation." - According to Davar’s Marketing management is one of the important operative functions [...]

By |2023-04-10T16:55:51+05:30March 4, 2017|Marketing Management|Comments Off on What is Marketing Management
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Classification of Goods | Marketing Management

Prof. Copeland gives a following classification of ‘Goods’: 1. Consumer Goods: Consumer goods of different classes are discussed below: 1. Convenience Goods: Convenience Goods, usually of semi-durable nature, refer to those com­paratively high value items which the customers buy after paying considera­tion as to quality, price, design, etc. The buying motives of the customers exhibit a high degree of differentiation [...]

By |2017-03-04T15:07:46+05:30March 4, 2017|Marketing Management|Comments Off on Classification of Goods | Marketing Management
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