Marketing Environment is a wide scope which covers all the outside factors, forces which affects marketing management's decisions and their relationship with target customers. Companies must constantly adopt and change to the changing environment. Marketing Environment is a study of all the external atmosphere of the organization affecting all the internal factors within the organization which ultimately requires attention of [...]
Budget is a financial statement that provides detailed information about the revenue and expenditure of a particular year. However, there is no single rule or pro forma available to prepare budget, as in case of balance sheet and profit and loss account. You should note that different organizations follow different rules and methods to prepare their budgets. For example- government [...]
Everything you need to know about what is direct marketing. Direct marketing has spread in recent years. All kinds of organizations use direct marketing. Its growing popularity in consumer marketing is largely a response to the 'demassification' of mass markets, which has resulted in an ever greater number of fragmented market segments with highly individualized needs. Direct marketing allows sellers [...]