In this article we will discuss about the consumer psychographics, its determinants and its impact on marketing decisions. Consumer psychographic is a term used to explain the life-style of the consumer. It is a subjective tool. For instance, one has to study the lifestyle of the consumer in order to market expensive Raymond Terry-wool suiting. The same is true for [...]
After reading this article you will learn about:- 1. Types of Mathematical Models 2. Structure of Mathematical Models 3. Characteristics 4. Advantages 5. Disadvantages. Types of Mathematical Models: Models may be classified as: (1) Iconic (Sale) Model: An iconic model is a physical replica of a system usually based on a different scale than the original. These may appear in [...]
After reading this article you will learn about:- 1. Meaning of Markov Analysis 2. Example on Markov Analysis 3. Applications. Meaning of Markov Analysis: Markov analysis is a method of analyzing the current behaviour of some variable in an effort to predict the future behaviour of the same variable. This procedure was developed by the Russian mathematician, Andrei A. Markov [...]