Tag Archives | Strategic Management

Price Incentives and Discounting Tactics Used in Business | Management

In this article we will discuss about the pricing incentives and discounting tactics used in business. Pricing involves decisions surrounding offerings, such as discounts, allowances, credit terms, payment periods, and other methods of payment. Types and sizes of discounts for wholesalers, retailers, or other traders vary considerably by industry. Generally, the discount rate, which reflects the intermediary's percentage margin on [...]

By |2017-03-04T15:07:48+05:30March 4, 2017|Business Management|Comments Off on Price Incentives and Discounting Tactics Used in Business | Management

Exam Questions on Value-Based Management

Some of the frequently asked exam questions on value management and corporate governance are as follows: Q.1. Explain the term 'MVA' in the context of value-based management. Ans. MVA (known as Market Value Added) is an important indicator, for a listed com­pany, for value creation. If the total market value of a company is more than the amount of capital [...]

By |2017-03-04T15:07:48+05:30March 4, 2017|Exam Questions|Comments Off on Exam Questions on Value-Based Management

Marketing Programmes and Systems: An Overview | Management

In this article we will discuss about:- 1. Sales and Distribution Programme 2. Distribution Channel Structure 3. Vertical Marketing Systems 4. Advertising Programme 5. Types of Advertising Objectives 6. Advertising vs. Promotion. 1. Sales and Distribution Programme: The main elements of a sales and distribution programme are shown in Figure 4: As summarised in Table F, marketers can employ four [...]

By |2017-03-04T15:07:48+05:30March 4, 2017|Marketing|Comments Off on Marketing Programmes and Systems: An Overview | Management
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