In this article we will discuss about:- 1. Sales and Distribution Programme 2. Distribution Channel Structure 3. Vertical Marketing Systems 4. Advertising Programme 5. Types of Advertising Objectives 6. Advertising vs. Promotion. 1. Sales and Distribution Programme: The main elements of a sales and distribution programme are shown in Figure 4: As summarised in Table F, marketers can employ four [...]
Several techniques have been developed to make groups more effective at generating innovative and useful ideas. The groups are:- 1. Brainstorming 2. Nominal Group Technique (NGT) 3. Delphi Technique (DT). Technique # 1. Brainstorming: Brainstorming may be defined as "a conference technique (by the formation of a group) of solving specific problems, gathering information, and stimulating creative thinking. The basic [...]
The following points highlight the two important mathematical models used by a corporate strategy analyst to understand the long-term financial impact on the organisation. Model # 1. Quantitative and Qualitative Model: In many problems, the numerical or quantitative aspects of the various components of the problem are the most important. When we build a mathematical model and put into symbols [...]