Tag Archives | Promotion Mix

Sales Promotion: Meaning and Types

After reading this article you will learn about Sales Promotions:- 1. Meaning of Sales Promotion 2. Types of Sales Promotion. Meaning of Sales Promotion: Sales promotion includes those marketing activities, other than personal selling, advertising and publicity, that stimulate consumer purchasing and dealer enthusiasm and effectiveness, such as displays, exhibitions, shows, demonstrations, free samples, trading stamps, and various non-recurrent selling [...]

By |2019-10-07T17:05:32+05:30July 12, 2016|Marketing Mix|Comments Off on Sales Promotion: Meaning and Types
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Personal Selling: Meaning, Advantages and Limitations

After reading this article you will learn about Personal Selling:- 1. Meaning Personal Selling 2. Advantages of Personal Selling 3. Limitations. Meaning Personal Selling: Selling is personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service or to act favourably upon an idea that has commercial significance to the seller. Note: 1. Each [...]

By |2016-07-12T14:11:12+05:30July 12, 2016|Marketing Mix|Comments Off on Personal Selling: Meaning, Advantages and Limitations
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