Tag Archives | Promotion Mix

Promotion Mix

The term 'promotional mix' is used to refer to the combination of different kinds of promotional tools used by a firm to advertise and sell its products. The main promotional tools or activities which make up promotion mix are personal selling, advertising, publicity and sales promotion. These are also known as elements of promotion mix. Philip Kotler opines, "A company's [...]

By |2019-11-22T06:02:40+05:30November 22, 2019|Marketing Management|Comments Off on Promotion Mix

Personal Selling

Everything you need to know about what is personal selling. Personal selling is a promotional method in which one party (e.g., salesperson) uses skills and techniques for building personal relationships with another party (e.g., those involved in a purchase decision) that results in both parties obtaining value. In most cases the "value" for the salesperson is realized through the financial [...]

By |2019-08-29T06:49:14+05:30August 29, 2019|Personal Selling|Comments Off on Personal Selling

Communication: Meaning and Elements | Marketing

After reading this article you will learn about Communication:- 1. Meaning of Communication 2. Elements of Communication. Meaning of Communication: The word communication is derived from the Latin communes which means 'common' We attempt to communicate, that is, to establish a 'Commonness' with another person. There are three essential parts of communication, viz., the source, message and receiver. True communication [...]

By |2016-07-12T14:11:13+05:30July 12, 2016|Marketing Mix|Comments Off on Communication: Meaning and Elements | Marketing
Go to Top