Some of the frequently asked exam questions on sales promotion and management are as follows: Q.1. “Salesman are Born. They are not made.” Discuss. Ans. In India sales management has been gaining importance only in recent years. This apathy is due to 'production-oriented' marketing policy adopted by the business firms. The conditions are changing and the marketing-guided sales management has [...]
The upcoming discussion will update you about the difference between advertising and publicity. Difference between Advertising and Publicity Publicity 1. The term is a 'noun' from the view-point of grammar. 2. An idea or a thing is made known to the public through this. So, it has an educative value. 3. Publicity is a generic term which signifies an effort [...]
In this article we will discuss about:- 1. Meaning and Characteristics of Advertising Copy 2. Factors Affecting Advertising Copy 3. Essentials 4. Component Parts or Elements. Meaning and Characteristics of Advertising Copy: An 'advertising copy' is the means by which an advertiser expresses his ideas in the form of a message to the readers. If refers to all the reading [...]