In this article we will discuss about the concept of product mix and the factors influencing it. Concept of Product Mix: Product mix refers to the depth and width of product policy of a company. It is concerned with product diversity, i.e. how far a company can or should diversify its products. It is defined as "the composite of products [...]
Here is a compilation of essays on ‘Advertising’ for class 8, 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Advertising’ especially written for school and college students. Essay on Advertising Essay Contents: Essay on the Definition of Advertising Essay on the Objectives of Advertising Essay on the Salient Features of Advertising Essay on the Classifications of [...]
In this essay we will discuss about ‘Sales Promotion’. Find paragraphs, long and short essays on ‘Sales Promotion’ especially written for school and college students. Essay on Sales Promotion Essay Contents: Essay on the Definition of Sales Promotion Essay on the Objectives of Sales Promotion Essay on the Methods of Sales Promotion Essay on the Role of ‘Promotion’ in Marketing [...]