The upcoming discussion will update you about the difference between advertising and publicity. Difference between Advertising and Publicity Publicity 1. The term is a 'noun' from the view-point of grammar. 2. An idea or a thing is made known to the public through this. So, it has an educative value. 3. Publicity is a generic term which signifies an effort [...]
In this article we will discuss about:- 1. Meaning and Characteristics of Advertising Copy 2. Factors Affecting Advertising Copy 3. Essentials 4. Component Parts or Elements. Meaning and Characteristics of Advertising Copy: An 'advertising copy' is the means by which an advertiser expresses his ideas in the form of a message to the readers. If refers to all the reading [...]
In this article we will discuss about:- 1. Meaning of Advertising Media 2. Types of Advertising Media 3. Factor Considerations 4. Advertising Media in India. Meaning of Advertising Media: Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The message regarding the product or service [...]