After reading this article you will learn about:- 1. The Evolution of Advertising Agency 2. Advertising Department within the Organization 3. Types of Advertising Agencies 4. Client Agency Relationship 5. Advertising Agency Compensation. Developing and implementing an integrated marketing communications programme is usually a complex and detailed process involving the efforts of many persons. As consumers, we generally give little [...]
This article guides you about how MNC’s are beginning to take over advertising agencies. Advertising Agencies-Mnc's Begin to Take Over: With the liberalized economic policies adopted by Dr. Man Mohan Singh in 1991 and further intensification of liberalization by the predecessor, the advertising has become the hunting ground for foreign predators. Indian advertising is now under seize. It is being [...]
Introduction to Advertising Creativity: Creativity is probably one of the most commonly used terms in advertising ads. The people who develops ads and commercials are known as creative professionals. And advertising agencies develop reputations for their creativity. Perhaps so much attention is focused on the concept of creativity because many people view the specific challenge given to those who develop [...]