This article provides a report on advertising agencies dropping commission. Advertising Agencies Commission Dropping: Advertising agency commission have hit rock bottom, dropping now to an all time low. A far cry from 15%, some clients are even paying their agencies commission as low as 2%. The agency of consumer electronics giant Videocon, a company with an advertising budget of Rs. [...]
The concept of unique selling preposition (USP) was developed by Rosser Reeves, former chair of the Ted Bates agency, and is described in his influential book Reality in Advertising. Reeves noted three characteristics of unique selling proposition: 1. Each advertising must make a proposition to the consumer not just words, not just product puffery, not just show window advertising. Each [...]
According to the pattern of advertising expenditure, the advertising industry is at boom. Though in 95-96 the advertising expenditure was 30.4% more than the 1990 figure as compared to 49.5% increase in 94-95. The money spend on advertising is going on a high path. Ignoring inflation and assuming an optimistic growth rate, the industry should bloat to Rs.7,500 crore in [...]