This article will help you to make comparison among radio, TV and print media. Radio Vs. TV Vs. Print Media: The advent of electronic communication has resulted in a veritable media explosion. New technologies are constantly being developed. But the radio still is an effective medium which reaches the rich as well as poor, to both literate and illiterate at [...]
This article throws light upon the top eight types of media or ways you can use for advertising your products. The types are: 1. Print Media 2. Broadcast Media 3. Outdoor Media 4. Transit Media 5. Mail Media (Direct Advertising) 6. Speciality Advertising 7. Motion Picture Media (Advertising)—Cinema 8. Sales Promotion Media. Way # 1. Print Media: Print media includes [...]
After reading this article you will learn about the creative process in advertising. Creativity in advertising does not exist in a vacuum. Productive originality and imagination are useful in all areas, even those that relate to such typically managerial tasks as the planning and organisation of advertising departments, and the establishment of controls. In a recent survey of top managers [...]