A project report on Marketing. this report will help you to learn about:- 1. Introduction to Marketing 2. Marketing Organisation 3. Concept 4. Environment 5. Marketing Concept versus Selling Concept 6. Duties of Marketing Managers 7. Strategies 8. Functions 9. Process. Contents: Project Report on the Introduction to Marketing Project Report on Marketing Organisation Project Report on the Concept of [...]
This article throws light upon the top three marketing techniques adopted by companies to increase sales. The techniques are: 1. Cross Selling 2. Upselling 3. Customer Retention. Marketing Technique # 1. Cross Selling: Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or [...]
After reading this article you will learn about:- 1. Meaning of Consumer Privacy 2. Principles of Consumer Privacy 3. Example. Meaning of Consumer Privacy: Consumer privacy measures are those taken by commercial organizations to ensure that confidential customer data is not stolen or abused. Since most such organizations have a strong competitive incentive to retain an exclusive access to these [...]