After reading this article you will learn about Campaign Management:- 1. Origin of Campaign Management 2. Meaning of Campaign Management 3. Functionality. Origin of Campaign Management: Back in the old age of direct marketing, campaign management referred to the planning and execution of a single marketing campaign, which made us of the telephone and /or the postal services. The preparation [...]
Essential functions of marketing are: 1. Gathering and Analyzing Market Information 2. Marketing Planning 3. Product Designing and Development 4. Standardization and Grading 5. Packaging and Labelling 6. Branding 7. Customer Support Services 8. Pricing of Products 9. Promotion 10. Physical distribution 11. Transportation 12. Storage or Warehousing. 1. Gathering and Analyzing Market Information: The most important function of a [...]
As we know, every company has different idea regarding philosophy of marketing. Some companies concentrate on the large scale production while some concentrate only on the quality of the product etc. Therefore, under the marketing philosophy, there are following five concepts: 1. Production Concept: Production concept lays emphasis on availability and affordability of products. If these two elements are present [...]