Tag Archives | Marketing

Elements of Product Strategy: Branding, Packaging, Labeling and Product Warranty

This article throws light upon the top five elements of product strategy. The product strategy elements are:- 1. Branding 2. Packaging 3. Labelling 4. Product Warranty 5. Service Facilities. Elements of an Effective and Successful Product Strategy: Branding, Packaging, Labelling, Product Warranty and Service Facilities Product Strategy Element # 1. Branding: Brand Management holds the key in the modern markets. [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Product Strategy|Comments Off on Elements of Product Strategy: Branding, Packaging, Labeling and Product Warranty
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Retail Trade: Meaning, Prerequisites, Changing Pattern and Challenges

In this article we will discuss about the retail trade:- 1. Meaning of Retail Trade 2. Prerequisites of Retail Trade 3. Changing Pattern of Retail Trade 4. Organised Retailing 5. Challenges Facing the Retail Sector. Retail Trade: Meaning, Concept, Importance, Characteristics of Retailers and Examples Meaning of Retail Trade: The word 'Retail' is derived from the French word 'Retailer' meaning [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Retail Trade|Comments Off on Retail Trade: Meaning, Prerequisites, Changing Pattern and Challenges
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Business Goods: Classification, Features, Marketing and Distribution Channels

In this article we will discuss about the business goods and services:- 1. Meaning of Business Goods 2. Classification of Business Goods 3. Distinguishing Characteristics 4. Marketing 5. Distribution Channels 6. International Standards Organisation and Total Quality Management Business Goods and Services: Meaning, Classification, Characteristics and Distribution Channels Meaning of Business Goods: Business products are the goods and services needed [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Business Goods|Comments Off on Business Goods: Classification, Features, Marketing and Distribution Channels
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