In this article we will discuss about the recent trends in marketing. Learn about:- 1. Customer Relationship Management (CRM) 2. E-Marketing 3. Internet Marketing 4. Marketing through Social Channels 5. Societal Marketing 6. Cause-Related Marketing. The Ultimate Guide to Recent Marketing Trends Recent Marketing Trend # 1. Customer Relationship Management (CRM): The opening up of our economy through liberalisation and [...]
Learn about the corporate marketing strategies adopted in India by: 1. Asian Paints 2. Cavinkare 3. Godrej Consumer Products Ltd 4. Micromax 5. Nirma Chemicals Limited 6. Tata Motors. Successful Marketing Strategies Examples Marketing Strategy Example # 1. Asian Paints: The success of Asian Paints is primarily due to its excellent marketing strategies. The company introduced small packs of paints [...]
Read this article to learn about Sales Force Management, Evaluation of Sales Performance by the Management and six areas for managerial decisions regarding the sales force- (1) Recruitment and selection of Sales force (2) Training of Sales force (3) Remuneration and expenses of Sales force (4) Supervision and direction (5) Motivation of Salesmen (6) Control and evaluation or assessment of [...]