Read this article to learn about Sales Force Management, Evaluation of Sales Performance by the Management and six areas for managerial decisions regarding the sales force- (1) Recruitment and selection of Sales force (2) Training of Sales force (3) Remuneration and expenses of Sales force (4) Supervision and direction (5) Motivation of Salesmen (6) Control and evaluation or assessment of [...]
In this article we will discuss about the rural marketing strategies adopted in India. Learn about:- 1. Product 2. Pricing 3. Place (Distribution) 4. Promotion. Rural Marketing Strategies in India: Product, Pricing, Place and Promotion Rural Marketing Strategy # 1. Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, [...]
In this article we will discuss about the ethics in marketing and advertising. Learn about:- 1. Ethics in Marketing 2. Ethical Values in Marketing 3. Ethical Advertising Advantages and Disadvantages 4. Importance of Marketing Ethics. Ethics in Marketing: Values, Importance, Advantages and Disadvantages of Ethics in Marketing Marketing ethics deals with moral standards and extend beyond legal limit. The statement [...]