In this article we will discuss about the recent trends in marketing. Learn about:- 1. Customer Relationship Management (CRM) 2. E-Marketing 3. Internet Marketing 4. Marketing through Social Channels 5. Societal Marketing 6. Cause-Related Marketing. The Ultimate Guide to Recent Marketing Trends Recent Marketing Trend # 1. Customer Relationship Management (CRM): The opening up of our economy through liberalisation and [...]
Learn about the corporate marketing strategies adopted in India by: 1. Asian Paints 2. Cavinkare 3. Godrej Consumer Products Ltd 4. Micromax 5. Nirma Chemicals Limited 6. Tata Motors. Successful Marketing Strategies Examples Marketing Strategy Example # 1. Asian Paints: The success of Asian Paints is primarily due to its excellent marketing strategies. The company introduced small packs of paints [...]
In this article we will discuss about the retailing of goods and services in India! Learn about:- 1. Meaning of Retailing 2. Definitions and Nature of Retailing 3. The Retailer within the Distribution Channel 4. Classification 5. Elements of Retail Marketing Mix 6. Strategies 7. Non-Store Retailing 8. Decision-Making9. Tools 10. Operations 11. Importance 12. Strategic Issues 13. Recent Trends [...]