In this article we will discuss about the recent trends in marketing. Learn about:- 1. Customer Relationship Management (CRM) 2. E-Marketing 3. Internet Marketing 4. Marketing through Social Channels 5. Societal Marketing 6. Cause-Related Marketing. The Ultimate Guide to Recent Marketing Trends Recent Marketing Trend # 1. Customer Relationship Management (CRM): The opening up of our economy through liberalisation and [...]
Learn about the corporate marketing strategies adopted in India by: 1. Asian Paints 2. Cavinkare 3. Godrej Consumer Products Ltd 4. Micromax 5. Nirma Chemicals Limited 6. Tata Motors. Successful Marketing Strategies Examples Marketing Strategy Example # 1. Asian Paints: The success of Asian Paints is primarily due to its excellent marketing strategies. The company introduced small packs of paints [...]
In this article we will discuss about marketing research of products & services! Learn about:- 1. Definition of Marketing Research 2. Scope of Marketing Research 3. Features 4. Objectives 5. Functions 6. Importance 7. Types 8. Process 9. Areas 10. Activities 11. Suppliers 12. Instruments 13. Organising Research Function 14. Classification Research Tasks (Problems) 15. Benefits 16. Limitation 17. Ethical [...]