Tag Archives | Marketing

Elements of Product Strategy: Branding, Packaging, Labeling and Product Warranty

This article throws light upon the top five elements of product strategy. The product strategy elements are:- 1. Branding 2. Packaging 3. Labelling 4. Product Warranty 5. Service Facilities. Elements of an Effective and Successful Product Strategy: Branding, Packaging, Labelling, Product Warranty and Service Facilities Product Strategy Element # 1. Branding: Brand Management holds the key in the modern markets. [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Product Strategy|Comments Off on Elements of Product Strategy: Branding, Packaging, Labeling and Product Warranty
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Retail Trade: Meaning, Prerequisites, Changing Pattern and Challenges

In this article we will discuss about the retail trade:- 1. Meaning of Retail Trade 2. Prerequisites of Retail Trade 3. Changing Pattern of Retail Trade 4. Organised Retailing 5. Challenges Facing the Retail Sector. Retail Trade: Meaning, Concept, Importance, Characteristics of Retailers and Examples Meaning of Retail Trade: The word 'Retail' is derived from the French word 'Retailer' meaning [...]

By |2018-12-21T06:41:43+05:30December 21, 2018|Retail Trade|Comments Off on Retail Trade: Meaning, Prerequisites, Changing Pattern and Challenges
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Retailing in India: Definition, Nature, Types, Importance, Examples and Opportunities

In this article we will discuss about the retailing of goods and services in India! Learn about:- 1. Meaning of Retailing 2. Definitions and Nature of Retailing 3. The Retailer within the Distribution Channel 4. Classification 5. Elements of Retail Marketing Mix 6. Strategies 7. Non-Store Retailing 8. Decision-Making9. Tools 10. Operations 11. Importance 12. Strategic Issues 13. Recent Trends [...]

By |2018-10-29T15:15:04+05:30October 29, 2018|Retailing|Comments Off on Retailing in India: Definition, Nature, Types, Importance, Examples and Opportunities
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