This article throws light upon the eleven ideas which will help you to improve your lead management process. Some of the ideas are: 1. Develop a concrete definition of a lead and make sure all Employees understand it 2. Install an effective sales opportunity management solution 3. Track the source of the lead 4. Distribute your leads quickly 5. Nurture [...]
This article throws light upon the top three marketing techniques adopted by companies to increase sales. The techniques are: 1. Cross Selling 2. Upselling 3. Customer Retention. Marketing Technique # 1. Cross Selling: Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or [...]
After reading this article you will learn about Campaign Management:- 1. Origin of Campaign Management 2. Meaning of Campaign Management 3. Functionality. Origin of Campaign Management: Back in the old age of direct marketing, campaign management referred to the planning and execution of a single marketing campaign, which made us of the telephone and /or the postal services. The preparation [...]