This article throws light upon the ten main reasons responsible for the failure of CRM. The reasons are: 1. Inadequate Implementation Planning 2. Poor Project Management 3. Poor Quality Data for Data Conversion 4. No Provision for Offline Connectivity 5. Integration Difficulties 6. Challenged User Adoption 7. Failure to Identify Change Management 8. Unorganized Training 9. Over Customization 10. Insufficient [...]
After reading this article you will learn about Campaign Management:- 1. Origin of Campaign Management 2. Meaning of Campaign Management 3. Functionality. Origin of Campaign Management: Back in the old age of direct marketing, campaign management referred to the planning and execution of a single marketing campaign, which made us of the telephone and /or the postal services. The preparation [...]
After reading this article you will learn about:- 1. Meaning of Marketing Automation 2. Definitions of Marketing Automation 3. Aspects 4. Functions 5. Features 6. Advantages. Meaning of Marketing Automation: Marketing automation is the use of technology to manage and automate the process of converting prospective customers into actual buyers. By automating the various tasks and workflows involved in demand [...]