In this article we will discuss about how to reduce the cost of purchasing services. Services purchases consume a large portion of an organisation's expenditure. Much effort is expended to cut costs for purchased materials and direct goods, but less emphasis is placed on cutting costs of purchased services. An increasing number of organisations have realized the potential cost savings [...]
Targeting is the next process after Segmentation whereas segmentation makes grouping of customers with similar needs and income, Targeting aims at selecting the segment or consumer groups to whom marketing programme is to be targeted. Targeting or selecting the customer group is essential as it may not be possible to cater to the wish of every segment. Targeting is selecting [...]
Although essential for controlling pests, little is realised that once exposed to environment, their post application fate is subject to environment forces causing them to move from target to non-target species and area during which they undergo myriads of transformations sometimes cause unforeseen environmental problems. The pesticides can translocate from the point of application to non-target components of environment often [...]