In this article we will discuss about how to reduce the cost of purchasing services. Services purchases consume a large portion of an organisation’s expenditure. Much effort is expended to cut costs for purchased materials and direct goods, but less emphasis is placed on cutting costs of purchased services. An increasing number of organisations have […]
How to Reduce the Cost of Purchasing Services? | Service Marketing
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Controlling Employees: How to control employees performance?
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Advance guide for controlling the performance of employees! The most common denominator, in poorly performing organisation, is the tolerance of poor performance and poor behaviour. The impact of tolerating poor performance and poor behaviour goes well beyond the employee in question. In Jack Welch’s book, “Winning”, he describes the 20:70:10 rule. Twenty percent of employees […]
Anticipating Competitors’ Moves: How to Anticipate Your Competitors’ Move?
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Anticipating competitor’s actions and reactions to your moves may be the key determinant of success for any marketing strategy. One competitor cuts prices, undermining your pricing strategy. Another may decide to offer new products and services, possibly, over the Internet that have the potential to completely undermine your existing strategy. Could you have anticipated such […]