While CRM is not a technology within itself, it is often used with technological tools to build stronger relationships with customers. The Internet has become an important part of CRM. As more people begin conducting business over the Internet, it has become necessary for CRM vendors to create applications that are web based. There are a number of Internet technologies [...]
After reading this article you will learn about the steps to be followed before and after customer retention. Steps to be Followed before Customer Retention: You can work on your customer retention strategy at any time, and marketing campaigns may be an important part of your strategy. You may also decide to increase your focus on retention when you're writing [...]
Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, the practice of doing data [...]