This article throws light upon the four main steps involved in setting successful CRM goals. The steps are: 1. Start CRM with Company Goals 2. Know the Working Parts of your CRM Plan 3. Work with Team Roles 4. Setting Goals. Setting Successful CRM Goals: Step # 1. Start CRM with Company Goals: You cannot develop a successful CRM strategy [...]
This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers are the Key Change-Agents. Achieving [...]
Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, the practice of doing data [...]