Top 200 marketing management general knowledge question and answers! This will assist the students and aspirants preparing for CAT, XAT, MAT, CMAT, GMAT, SNAP and other MBA entrance exams. Further this will also help the students preparing for MBA quiz, Banking entrances, UGC-NET & few other competitive examinations!
Marketing Management General Knowledge Question and Answers
1. Which is the subject matter of Marketing?
(1) Machine, man and money
(2) Product or Service
ADVERTISEMENTS:
(3) Capital
(4) Brand
(5) Place
Ans. (2)
ADVERTISEMENTS:
2. Which is the benefit of Marketing?
(1) Maximum Production and Sales
(2) Reduction in Per Unit Cost
(3) Maximum Profit
ADVERTISEMENTS:
(4) All of these
(5) None of these
Ans. (4)
3. Which is/are the benefits of marketing to the nation?
ADVERTISEMENTS:
(1) Increase in the national production
(2) Government Income
(3) Utility of national resources
(4) All of these
ADVERTISEMENTS:
(5) None of these
Ans. (4)
4. Marketing comprises:
(1) Buying and Production
ADVERTISEMENTS:
(2) Production
(3) Buying and selling activities
(4) Auditing
(5) Harvesting
ADVERTISEMENTS:
Ans. (3)
5. Which of the following is the risk for marketing?
(1) Product
(2) Customer 52
(3) Change in the demand of goods
(4) Brand
ADVERTISEMENTS:
(5) Value
Ans. (4)
6. The modern marketing concept asserts that ‘marketing’ starts with the product idea and ends with _______________
(1) Production of quality product
(2) Advertisement campaign
(3) Customer satisfaction
ADVERTISEMENTS:
(4) Sale of the product
(5) Exchange of money
Ans. (3)
7. Marketing of goods experiment in several carefully selected areas before releasing them on a wide scale is known as _______________
(1) Sampling
(2) Segmentation
ADVERTISEMENTS:
(3) Segregation
(4) Test Marketing
(5) Grading
Ans. (4)
8. The sale aim of marketing is to _____________
(1) Improve the balance sheet figures
ADVERTISEMENTS:
(2) Increase recruitment
(3) Increase profits
(4) Increase production
(5) Increase branch network
Ans. (3)
9. Marketing of services is adopted in _____________
ADVERTISEMENTS:
(1) Grocery stores
(2) Garments trade
(3) Medicine shops
(4) Fruit stalls
(5) Hotels
Ans. (5)
10. Marketing is the function of ____________
(1) Only sales persons
(2) Only counter staff
(3) Only qualified persons
(4) Top bosses
(5) A collective function of all staff
Ans. (5)
11. The principles of personal selling are described as orientation.
(1) service
(2) transaction
(3) customer
(4) relationship
(5) None of the above
Ans. (2)
12. Defining selling responsibility in terms of customer-based criteria:
(1) allows a more tailored sales approach
(2) reduces the chances of call duplication
(3) allows the sales representative to become familiar with specific applications of the product or types of customer
(4) encourages long-term buyer-seller relationships
(5) all of the above
Ans. (5)
13. An organisation that constructs its sales force to specialise in selling only a portion of the company’s products or lines is defined as which of the following types of sales forces?
(1) Product sales force
(2) Specialised sales force
(3) Customer sales force
(4) Contractual sales force
(5) None of the above
Ans. (1)
14. Direct marketing means ___________
(1) Advertisements
(2) Banners
(3) Face-to-face selling
(4) Selling by all staff
(5) Achieving targets
Ans. (3)
15. DSA’ means _____________
(1) Delivery Staff Agency
(2) Direct Selling Agent
(3) Direct Supplier Agent
(4) Distribution and Supply Agency
(5) Driving sales ahead
Ans. (2)
16. Marketing channels means ___________
(1) Outlets from where sales take place
(2) Channel financing
(3) Focusing sales on one single group
(4) Home delivery
(5) Courier service
Ans. (1)
17. Delivery channels means ___________
(1) Place from where products are sold
(2) Courier service
(3) Distribution agencies
(4) Delivery time
(5) Offsite banking
Ans. (3)
18. A DSA’s (Direct Selling Agent’s) main job is ______________
(1) To design products
(2) To sell the target group
(3) To do market survey
(4) To distribute profits
(5) To earn incentives
Ans. (2)
19. A_______ is an organized collection of comprehensive information about individual customers or prospects.
(1) customer mailing list
(2) datamine
(3) marketing database
(4) customer database
(5) None of the above
Ans. (4)
20. Through_______ marketing statisticians can extract useful information about individuals, trends, and segments from the mass of data.
(1) prospecting
(2) datamining
(3) calculus
(4) CRM
(5) relationship marketing
Ans. (2)
21. Companies can build interest and enthusiasm by using databases to remember customer preferences. This strategy helps to ______________.
(1) reactivate dormant customers
(2) identify prospects
(3) deepen customer loyalty
(4) avoid serious customer mistakes
(5) decide which customers should receive a particular offer
Ans. (3)
22. The problem(s) that can deter a firm from effectively using CRM is __________.
(1) not all customers want a relationship with the company
(2) having the resources to manage and train employees effectively
(3) the expense of building and maintaining a customer database
(4) getting everyone in the company to be customer oriented
(5) all of the above
Ans. (5)
23. ____________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
(1) Value delivery system
(2) Value proposition
(3) Customer perceived value
(4) Customer value
(5) None of the above
Ans. (3)
24. What type of marketing methods is it, when a business sells an individual or group the right to sell a product or service in a given area?
(1) franchising
(2) distribution through distributors then to retailers
(3) direct selling
(4) area marketing
(5) wholesaling
Ans. (1)
25. The difference between the cost of an item and how much it is sold for is ___________
(1) suggested retail price
(2) markdown
(3) discounted price
(4) markup
(5) None of the above
Ans. (4)
26. Another way to keep a business in the public eye, large companies sometimes provide financial support for an event such as tennis tournament, football game, a concert, even charitable event and so on.
(1) public relation
(2) advertising
(3) sponsorship
(4) social analysis
(5) None of the above
Ans. (3)
27. Which of the following is NOT a tangible dominant?
(1) Automobiles
(2) Investment Management
(3) Soft drinks
(4) Detergents
(5) Mobile Phones
Ans. (2)
28. It is a kind of protection given to consumers from the seller. It is only relevant to repairing of goods.
(1) Warranty
(2) Guaranty
(3) customer’s right
(4) insurance
(5) None of the above
Ans. (1)
29. Which of the following are considered service organisations?
(1) State Bank of India
(2) The Indian Army
(3) The National Rural Health Mission
(4) Cancer Research Organisation
(5) All of the above
(6) None of the above
Ans. (4)
30. The target group for marketing of Internet Banking is __________
(1) All literate customers
(2) All customers
(3) All computer literate customers
(4) Only borrowers
(5) None of the above
Ans. (3)
31. Transaction marketing means:
(1) Mere selling of goods
(2) Doing banking transactions
(3) Marketing only to strangers
(4) All of the above
(5) None of the above
Ans. (4)
32. A DSA helps in ___________
(1) Boosting Direct sales
(2) Contracting Customers on Net
(3) Indirect marketing
(4) Direct telemarketing
(5) None of these
Ans. (4)
33. Home banking is an example of ___________
(1) Direct marketing
(2) Indirect marketing
(3) Branch marketing
(4) All of the above
(5) None of the above
Ans. (1)
34. The major risk in outsourcing in banking business is __________
(1) Exchange risk
(2) Credit risk
(3) Concentration risk
(4) Reputation risk
(5) None of the above
Ans. (4)
35. ______________ is the managerial Process by which Products are matched with markets and through which transfers of ownership are affected.
(1) Accounting
(2) Financial Planning and management
(3) Marketing
(4) Advertisement
(5) Sales
Ans. (3)
36. The object marketing:
(1) Is maximum sales
(2) Is maximum production
(3) As of all production activities is to supply human wants
(4) Is orientation
(5) All of these.
Ans. (3)
37. Marketing concept emphasizes:
(1) On Maximum production
(2) On staff
(3) Customer-orientation and Coordination of marketing activities to achieve the organisation’s Performance objectives
(4) Cost
(5) Purchase
Ans. (3)
38. Which is the pillar of marketing concept?
(1) Financial planning and control
(2) Customer orientation
(3) Plant
(4) Fixed Cost
(5) Sales
Ans. (2)
39. Which is NOT the pillar of marketing concept?
(1) Integrated management with marketing fulcrum
(2) Cost
(3) Customer satisfaction
(4) Welfare of customer
(5) All of these
Ans. (2)
40. A very large market segment or wide collection of smaller segment is called __________
(1) Niche Market
(2) Meta Market
(3) Mass Market
(4) Multi-Level Market
(5) None of these
Ans. (3)
41. Marketing Segmentation means dividing
(1) The marketing term into small group
(2) The employee as per their grades
(3) The products, as per their usages
(4) The products as per their life cycle
(5) The market, as per the tastes and needs of different groups
Ans. (5)
42. The segmentation of markets based on the gender of the customer is a type of ___________
(1) Geographic segmentation
(2) Demographic segmentation
(3) Psychographic segmentation
(4) Socio segmentation
(5) Lifestyle Based segmentation
Ans. (2)
43. Which of the following is an optical machine- readable representation of data relating to the object to which it is attached?
(1) Trade Code
(2) Machine Code
(3) Bar Code
(4) Digital Code
(5) None of the above
Ans. (3)
44. One distinguishing factor between a brand name and a brand mark is that a brand name:
(1) Consists of words
(2) Creates customer loyalty
(3) Implies an organisation’s name
(4) Identify only one item in the product mix
(5) None of the above
Ans. (3)
45. The warning label on a pack of a cigarettes is included to:
(1) Position the product as being socially responsible
(2) Encourage the proper use of the product
(3) Satisfy legal requirements
(4) Promote the product
(5) None of the above
Ans. (3)
46. Labeling is significant because it is informational, legal and ___________.
(1) Strategic
(2) Branding
(3) Marketable
(4) Promotional
(5) All of the above
Ans. (4)
47. Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to________________ distribution.
(1) intensive
(2) exclusive
(3) corporate
(4) administered
(5) selected
Ans. (2)
48. Channel members should be evaluated using all of the following criteria except which one?
(1) control
(2) adaptive criteria
(3) economic factors
(4) channel leadership
(5) none of the above
Ans. (4)
49. It is common for international marketers to _________ their channel strategies for each country.
(1) adapt
(2) extend
(3) seek approval for
(4) eliminate
(5) restrict
Ans. (1)
50. Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?
(1) personnel roster maintenance
(2) potential relationship management
(3) partner relationship management
(4) perennial relationship management
(5) primary relationship management
Ans. (3)
51. Delivery Channels means _____________
(1) Sales Outlets
(2) Purchased goods
(3) Product shelf-Life
(4) Courier Person
(5) Channel Finance
Ans. (1)
52. When an airline goes after a “share of travel” from its customers, it is attempting to increase _______________.
(1) share of customer
(2) total customer spending
(3) customer loyalty
(4) customer ownership
(5) customer lifetime value
Ans. (1)
53. The ultimate aim of customer relationship management is to produce _________.
(1) profits
(2) a reliable database
(3) market share
(4) customer equity
(5) sales volume
Ans. (4)
54. Which is the base/rule of Customer-orientation?
(1) Customer is a king of market
(2) Staff is a king
(3) Profit is aim
(4) Goal
(5) Programme
Ans. (1)
55. The use of online and offline promotion techniques to increase the audience of a site are known as a ______________
(1) Search engine marketing
(2) Quality score
(3) Search engine optimization
(4) Traffic building campaign
(5) None of the above
Ans. (4)
56. Customer relationship management (CRM) is the process of ___________.
(1) carefully managing detailed information about individual customers and all ‘touch points’ to maximise customer loyalty
(2) acquiring the right customer
(3) instituting the best processes
(4) crafting the right value proposition
(5) learning to retain customers
Ans. (1)
57. A distinct characteristic of services is___________.
(1) inseparability
(2) intangibility
(3) perishability
(4) inconsistency
(5) variability
Ans. (2)
58. Services are typically produced and consumed simultaneously. This is an example of the characteristic of services.
(1) intangibility
(2) variability
(3) inseparability
(4) simultaneously
(5) perishability
Ans. (3)
59. Services cannot be stored. This describes the characteristic of services.
(1) perishability
(2) intangibility
(3) inseparability
(4) inconsistency
(5) variability
Ans. (1)
60. SSTS refers to_______________.
(1) self-service technologies
(2) self-service treatments
(3) service standards testing
(4) superior service technologies
(5) standard service technologies
Ans. (1)
61. What are factors of the ‘Processes’ found within the Services Marketing Mix?
(1) Perceptions; costs; value; regulations
(2) Order processing; database management; queuing systems; service delivery; standardisation
(3) Location; market coverage; branding; range; management
(4) Essential and peripheral evidence; premises; equipment; literature
(5) Promotional mix; constraints; regulations
Ans. (2)
62. Some banks are appointing__________ for their asset products.
(1) Marketing executives
(2) Special officers
(3) Direct selling agents
(4) All of the above
(5) None of the above
Ans. (3)
63. Saving accounts with zero balance can be opened for __________
(1) Persons below BPL
(2) Under financial inclusion scheme
(3) Students
(4) As per bank’s politics
(5) None of the above
Ans. (1)
64. Financial inclusion means ___________
(1) Opening accounts of finance companies
(2) Financial Analysis of balance sheet figures
(3) Opening accounts of HNIs
(4) Opening accounts of NRIs
(5) Opening accounts of under privileged persons
Ans. (5)
65. Bank marketing is same as ___________
(1) Transaction marketing
(2) Service marketing
(3) Indoor marketing
(4) All of the above
(5) None of the above
Ans. (2)
66. The target group for marketing of internet banking is __________
(1) All customers
(2) All literate customers
(3) All computer literate customers
(4) Only borrowers
(5) All of the above
Ans. (3)
67. Which is/are cause(s) of increasing importance of marketing concept?
(1) Population growth
(2) Legal Protection to Consumers
(3) Technological Change
(4) Credit and Loan facilities
(5) All of these
Ans. (5)
68. EMI stands for:
(1) Earnest Monthly Instalment
(2) Equated Money Instalment
(3) Equated Monthly Instalment
(4) Equated Major Instalment
(5) Essential Monthly Instalment
Ans. (3)
69. Selling is __________
(1) Different from marketing
(2) A sub function of marketing
(3) Same as marketing
(4) More than marketing
(5) None of the above
Ans. (2)
70. Marketing is influenced by _______________
(1) Product demand
(2) Public taste
(3) Buyer behavior
(4) Brand image
(5) All of the above
Ans. (5)
71. The sale aim of marketing is _____________
(1) Increases sales
(2) Increases the number of employees
(3) Increases profits
(4) Increases production
(5) All of the above
Ans. (5)
72. Labels are attached on the product package to provide information about the product such as:
(1) manufacturer of the product
(2) date of manufacture
(3) date of expiry
(4) how to use product and its handling
(5) All of the above
Ans. (5)
73. Labels aim at attaching the attention, arousing desire and creating among the consumers to buy the product are called ____________
(1) Brand Label
(2) Grade Label
(3) Descriptive Label
(4) Promotional Label
(5) None of the above
Ans. (4)
74. Which of the following is/are functions of labeling?
(1) It enables the producer to give a clear instruction about the users of product.
(2) Buyers can easily identify the products
(3) Manufacturer buyer relation is established
(4) It encourages producer to make only standard products
(5) All of the above
Ans. (5)
75. Market share can be increased by increasing __________
(1) Raw material cost
(2) The staff strength
(3) The sales
(4) The sales staff
(5) Competition
Ans. (3)
76. Which one of the following may be classified as FMCG?
(1) Printing machine
(2) Tobacco Products
(3) Life Saving drugs
(4) Coin Vending Machines
(5) Industrial Goods
Ans. (2)
77. The collective perceptions and impressions people have formed about an organization, its products and/or its service, is known as its _____________
(1) Brand Value
(2) Brand Asset
(3) Brand Architecture
(4) Brand Image
(5) Brand Attribute
Ans. (4)
78. Who among the following function as facilitating intermediaries in distribution channel?
(1) Wholesalers
(2) Retailers
(3) Financial Institutions
(4) Public warehouses
(5) Only (3) and (4)
Ans. (5)
79. Marketing logistics involves getting the right product to the right customer in the right place at the right time. Which one of the following is not included in this process?
(1) gathering customer’s ideas for new products
(2) planning the physical flow of goods and services
(3) implementing the plan for the flow of goods and services
(4) controlling the physical flow of goods, services, and information
(5) planning the flow of logistics information to meet customer requirements at a profit
Ans. (1)
80. Which of the following is not an area of responsibility for a logistics manager?
(1) purchasing
(2) marketing
(3) inventory
(4) warehousing
(5) information systems
Ans. (2)
81. Which of the following transportation modes is used for digital products?
(1) rail
(2) trucks
(3) the Internet
(4) air
(5) ship
Ans. (3)
82. Who among the following is NOT termed as primary intermediaries?
(1) Financial Institutions
(2) Public warehouses
(3) Public carriers or transport carriers
(4) Retailers
(5) All of the above
Ans. (4)
83. Companies manage their supply chains through _____________.
(1) the Internet
(2) skilled operators
(3) competitors
(4) transportation modes
(5) information
Ans. (5)
84. Today, a growing number of firms now outsource some or all of their logistics to _________
(1) cross-functional teams
(2) third-party logistics providers
(3) channel members
(4) disintermediaries
(5) competitors
Ans. (2)
85. In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently.
(1) value marketing
(2) negotiating
(3) marketing
(4) surplusing
(5) demarketing
Ans. (5)
86. _______________ is the set of benefits a company promises to deliver its consumers to satisfy their needs.
(1) Good customer service
(2) A money-back guarantee
(3) An attribute
(4) A value proposition
(5) Low pricing
Ans. (4)
87. Which of the following marketing management concepts is most likely to lead to marketing myopia?
(1) societal marketing
(2) selling
(3) production
(4) customer-driving marketing
(5) customer-driven marketing
Ans. (3)
88. When customers don’t know what they want or don’t even know what’s possible, the most effective strategy is marketing.
(1) production
(2) customer-driving
(3) product
(4) customer-driven
(5) societal
Ans. (2)
89. Building, keeping, and growing profitable value-laden relationships with all customers of a company is called _____________.
(1) database marketing
(2) customer perceived value
(3) societal marketing
(4) customer relationship management
(5) customer lifetime value
Ans. (4)
90. Customer Relation can be ensured by __________
(1) Offering freebies
(2) Offering loans
(3) Catchy Slogans
(4) Giving incentives
(5) Personalised Services
Ans. (5)
91. Good customer service is an extended arm of ___________
(1) Service marketing
(2) Web Marketing
(3) Process
(4) Indirect Marketing
(5) Internal Marketing
Ans. (1)
92. Which of the following is NOT a right enjoyed by a consumer?
(1) The Right to Choose
(2) Right to be discounted
(3) The Right to be Heard
(4) The Right to Redress
(5) The Right to Consumer Education
Ans. (2)
93. Which of the following remedies is/are ensured by the Consumer Protection Act, 1986?
(1) Replacement of defective goods with new goods
(2) Return of price paid by the consumer.
(3) Payment of compensation for any loss or injury suffered by the consumer
(4) Provide for adequate cost to the aggrieved party.
(5) All of the above
Ans. (5)
94. Which of the following is NOT a mechanism for managing customer service quality?
(1) Implementation of (JIT) Just in Time
(2) Implementation of (TQM)
(3) Customer focus groups
(4) Customer surveys
(5) All of the above
Ans. (1)
95. Which of the following is not one of the five characteristics of services?
(1) Inseparability
(2) Perishability
(3) Lack of ownership
(4) Heterogeneity
(5) Tangibility
Ans. (5)
96. The services a customer expects are called the _____________ service package.
(1) volatile
(2) primary
(3) secondary
(4) expected
(5) perceived
Ans. (2)
97. The intangibility of services has implications for the choice of ___________.
(1) location
(2) price
(3) brand elements
(4) product features
(5) channels of distribution
Ans. (3)
98. Service marketing is the same as__________
(1) Internal marketing
(2) Outdoor marketing
(3) Transaction Marketing
(4) Relationship marketing
(5) Volatile marketing
Ans. (4)
99. Bank marketing aims fundamentally at ______________
(1) Assessing the present and future needs of customers
(2) Setting business development goals and making plans to meet them
(3) Managing the various services and promoting them
(4) Adapting to a changing environment in Market
(5) All of the above
Ans. (5)
100. Which of the following is NOT directly associated with banks?
(1) Number Portability
(2) SMS Alert
(3) ATM/Debit Card
(4) Demat Account
(5) E-payment
Ans. (1)
101. Which of the following is NOT a feature of a Debit card?
(1) These cards cannot be used as POS centres
(2) Banks earn huge amount as penalties for defaulting on payment through these cards
(3) Can be used for normal withdrawals
(4) Only (1) and (2)
(5) All (1), (2) and (3)
Ans. (4)
102. Insurance cover for bank deposits in our country is provided by __________
(1) Government of India
(2) DICGC
(3) GIC
(4) SBI
(5) None of these
Ans. (2)
103. Which of the following are major advantages of offshore banking?
(1) greater privacy
(2) low or no taxation
(3) easy access to deposits
(4) All of the above
(5) None of the above
Ans. (4)
104. Marketing of internet banking means _____________
(1) Meeting of banks of the net
(2) Net practice
(3) Marketing the usage of banking transactions through internet
(4) Transactions with foreign countries
(5) All of the above
Ans. (3)
105. What is the USP of saving account?
(1) High rate of interest
(2) Easy operation
(3) Risky transaction
(4) Expensive transaction
(5) Back office facility
Ans. (2)
106. The USP of a current is ______________
(1) High profitability
(2) Liquidity
(3) Low rate of interest
(4) Costly transactions
(5) Friendly features
Ans. (1)
107. Current account are basically meant for ____________
(1) Investment purpose
(2) Saving purpose
(3) Identity purpose
(4) To earn foreign exchange
(5) Day-to-day needs of one’s business
Ans. (5)
108. Mutual fund business from existing customers can be canvassed by __________
(1) Coercion
(2) Cross-selling
(3) Internal marketing
(4) Outdoor marketing
(5) Road shows
Ans. (2)
109. The ultimate aim of marketing is to provide ___________
(1) More business to the company
(2) More profit
(3) More staff
(4) More production
(5) More products
Ans. (1)
110. Selling process includes ___________
(1) Publicity
(2) Lead generation
(3) Cross country contracts
(4) Product designing
(5) Product re-designing
Ans. (2)
111. Marketing strategy means _______________
(1) Idea for further income
(2) Old techniques of sale
(3) Ways to improve marketing activities
(4) Ways to increase production
(5) Networking
Ans. (3)
112. Product design is a function of _____________
(1) Front office staff 63.
(2) Back office staff
(3) Management
(4) Marketing and research team
(5) Loan section
Ans. (4)
113. EMI is a marketing tool if ______________
(1) It is very high
(2) It is very low 64.
(3) It is increasing
(4) It is fluctuating
(5) It has no role as a marketing tool
Ans. (2)
114. A display in the retail outlet is called ___________
(1) In-store promotion
(2) Retailer promotion
(3) Point-of-sale display
(4) Product display
(5) None of the above
Ans. (3)
115. A manufacturer’s advertisement stating where goods can be bought is an example of __________
(1) Retailer promotion
(2) Co-operative advertising
(3) Merchandising allowance
(4) Product advertising
(5) Mutual advertising
Ans. (2)
116. The cost of artwork, printing, media support and distribution is called _____________
(1) Communication cost
(2) Fixed cost
(3) Fulfillment cost
(4) Classical cost
(5) None of the above
Ans. (1)
117. An individual case bonus is an example of _____________
(1) Trade promotion
(2) Manufacturer’s promotion
(3) Retailer’s promotion
(4) Market promotion
(5) None of the above
Ans. (1)
118. Airline frequent-flyer schemes are an example of _____________
(1) Sweepstake
(2) BOGOFF
(3) Loyalty schemes
(4) All of the above
(5) None of the above
Ans. (3)
119. Value added service means ____________
(1) Additional cost
(2) Additional production
(3) Additional staff
(4) Additional services
(5) All of the above
Ans. (4)
120. Sales promotion involves find the incorrect option it
(1) Building product awareness
(2) Creating interest
(3) Providing information
(4) Designing new products
(5) None of the above
Ans. (3)
121. A presentation means __________
(1) Display of products
(2) Explaining the utility of products
(3) A gift
(4) Display of communication skills
(5) All of the above
Ans. (2)
122. Effective selling skills depend on ____________
(1) Good dress sense
(2) Territory allocation
(3) Sales call planning
(4) Good-eye-contact
(5) Pat performance
Ans. (4)
123. The performance of a sales person depends on ___________
(1) Ability and willingness of the salesperson
(2) Incentive paid
(3) Size of the sales team
(4) Team leader’s attitude
(5) His aggressive nature
Ans. (1)
124. DSA stands for _________
(1) Direct Selling Agent
(2) Delivery Staff Agent
(3) Distribution and Supply Agent
(4) Distributor’s Sales Agent
(5) Direct Supply Agent
Ans. (1)
125. Rolex watches can only be found in a limited number of intermediaries. This is an example of _________.
(1) exclusive distribution
(2) high-end distribution
(3) quality distribution
(4) intensive distribution
(5) independent distribution
Ans. (1)
126. Which of the following is NOT a function of distribution channel?
(1) Transportation
(2) Order Processing
(3) Material Handling
(4) Information & Customer Education
(5) Product design
Ans. (5)
127. Which of the following factors of a product affect the selection of channel of distribution?
(1) Price of the Product
(2) Perishability
(3) Size and Weight
(4) Technical Nature
(5) All of the above
Ans. (5)
128. Which of the following factors pertaining to the consumer or market affect channel of distribution?
(1) Number of Customers
(2) Expansion of the Consumers
(3) Size of the Order
(4) All of the above
(5) None of the above
Ans. (4)
129. To capture the full essence of customer relationship management, which of the following should a marketing manager take into consideration?
(1) creating a sense of community surrounding a brand
(2) building overall customer equity
(3) owning customers for life
(4) capturing a customer’s lifetime value
(5) all of the above
Ans. (5)
130. Customers buy from stores and firms that offer the highest _______________.
(1) customer perceived value
(2) value for the dollar
(3) concern for society’s interests
(4) level of customer satisfaction
(5) company image
Ans. (1)
131. Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service?
(1) social customers
(2) satisfied customers
(3) full partners
(4) customer evangelists
(5) butterflies
Ans. (4)
132. _____________ data is information about how the customer has responded to campaigns.
(1) Behavioural data
(2) Profile data
(3) Transactional data
(4) Campaign history
(5) None of the above
Ans. (1)
133. ______________ data is information about the purpose of communications to the customer.
(1) Profile data
(2) Campaign history
(3) Transactional data
(4) Behavioural data
(5) None of the above
Ans. (2)
134. PIL stands for ___________
(1) People Interested in Law
(2) Public Information Law
(3) Public Interest Litigation
(4) Public Interest Law
(5) Popular Insurance Law
Ans. (3)
135. Consumer is who:
(1) Produces goods
(2) Buys goods
(3) Hires services
(4) Both (1) and (2)
(5) Both (2) and (3)
Ans. (5)
136. Which of the following is/are the means of consumer protection?
(1) Public Interest Litigation
(2) Lok Adalats
(3) Awareness Programme
(4) Statutory bodies
(5) All of the above
Ans. (5)
137. Consumer protection means ____________
(1) Safeguarding rights of consumers
(2) Safeguarding interests of consumers
(3) Protection against unethical practices
(4) All of the above
(5) None of the above
Ans. (4)
138. As per Consumer Protection Act, 1986, district Forum shall have jurisdiction to entertain complaints where the value of the goods or services and the compensation, if any, claimed does not exceed rupees:
(1) Ten Lakhs
(2) Twenty lakhs
(3) Thirty lakhs
(4) Fifty lakhs
(5) Not mentioned
Ans. (2)
139. The USP of a current account is ___________
(1) No restrictions on transactions
(2) Low TDS
(3) High minimum balance
(4) High Interest payable
(5) No need for KYC norms fulfillment
Ans. (1)
140. Financial inclusion means ___________
(1) Financial statements
(2) Financial data
(3) Wholesale banking
(4) Retail banking
(5) Bringing all poor people under banking net
Ans. (5)
141. In saving bank account, money can be deposited on ___________
(1) Monthly basis
(2) As per the convenience of the depositor
(3) Annual basis
(4) In one lump sum
(5) Quarterly basis
Ans. (2)
142. A saving account with Insurance benefit is ___________
(1) A long-term loan account
(2) A running overdraft facility
(3) A non-fund facility
(4) A type of remittance facility
(5) A value-added deposit facility
Ans. (5)
143. The modern marketing concept asserts that ‘marketing’ starts with the product idea and ends with _______________
(1) Production of quality product
(2) Advertisement campaign
(3) Customer satisfaction
(4) Sale of the product
(5) Exchange of money
Ans. (3)
144. Marketing of goods experiment in several carefully selected areas before releasing them on a wide scale is known as _______________
(1) Sampling
(2) Segmentation
(3) Segregation
(4) Test Marketing
(5) Grading
Ans. (4)
145. The sale aim of marketing is to _____________
(1) Improve the balance sheet figures
(2) Increase recruitment
(3) Increase profits
(4) Increase production
(5) Increase branch network
Ans. (3)
146. Marketing of services is adopted in _____________
(1) Grocery stores
(2) Garments trade
(3) Medicine shops
(4) Fruit stalls
(5) Hotels
Ans. (5)
147. Marketing is the function of ____________
(1) Only sales persons
(2) Only counter staff
(3) Only qualified persons
(4) Top bosses
(5) A collective function of all staff
Ans. (5)
148. Call centres that initiate calls to prospects and customers are called ___________
(1) outbound telemarketing.
(2) Telecoverage
(3) Teleresponse
(4) Teleprospecting
(5) Customer service
Ans. (1)
149. ______________are individual webpages or clusters of pages that function as supplements to a primary site.
(1) Banner ads
(2) Sub-sites
(3) Microsites
(4) Display ads
(5) Pay-per-click ads
Ans. (3)
150. A salesperson who is not expected or permitted to take an order but whose major task is to build goodwill is called a (n) ________.
(1) order taker
(2) deliverer
(3) demand creator
(4) technician
(5) missionary
Ans. (5)
151. A(n)__________ sales force consists of full- or part-time paid employees who work exclusively for the company.
(1) direct
(2) technical
(3) indirect
(4) contractual
(5) staff
Ans. (1)
152. People who know and communicate with a great number of people are called _________
(1) Cliques
(2) Connectors
(3) Bridges
(4) Salesmen
(5) Mavens
Ans. (2)
153. The first step in the selling process is _____________
(1) closing
(2) overcoming objectives
(3) pre-approach
(4) prospecting and qualifying
(5) presentation and demonstration
Ans. (4)
154. Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and ____________.
(1) Keeping customers satisfied
(2) Monitoring new products being developed
(3) Being aware of competitors’ sales activities
(4) Avoiding repeat sales
(5) Keeping rapport with distribution channels
Ans. (1)
155. A sales representative for Coca-Cola travels to various shops and restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales:
(1) Order getter
(2) Inside order taker
(3) Field order taker
(4) Trade salesperson
(5) None of the above
Ans. (3)
156. Which type of audit is used to assess a company’s image among the organization’s publics or to evaluate the effect of a specific programme?
(1) Communications
(2) Social
(3) Environmental
(4) Public Relations
(5) Publicity
Ans. (4)
157. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of_____________ in the promotional mix.
(1) Sales promotion
(2) Personal selling
(3) Publicity
(4) Advertising
(5) None of the above
Ans. (4)
158. In personal selling there is__________ channel of transmission of message.
(1) One
(2) Two
(3) Many
(4) All of the above
(5) None of the above
Ans. (1)
159. Personal selling consists of ____________
(1) Individual relation
(2) Sales promotion
(3) Personal communication and advertising
(4) All of the above
(5) None of the above
Ans. (5)
160. Starting with prospecting, preparation and planning and ending with follow up and account management, place the other five stages of the personal selling process into a logical order.
(a) Closing the sale
(b) Handling objections
(c) Initiating contact
(d) Sales presentation
(e) Negotiation
(1) b, c, d, e, a
(2) c, b, d, e, a
(3) a, b, c, d, e
(4) c, d, e, b, a
(5) c, d, b, e, a
Ans. (5)
161. Delivery channels other than bank counters are _____________
(1) ATM’s
(2) Internet banking
(3) Mobile banking
(4) Tele banking
(5) All of these
Ans. (1)
162. A DSA’s main function is ______________
(1) To boost customer contacts
(2) To boost e-mails
(3) To boost telemarketing
(4) All of the above
(5) None of the above
Ans. (1)
163. ATM means _____________
(1) Any Time Marketing
(2) Any Time Money
(3) Any Time Machine
(4) Automatic Teller Machine
(5) Automatic Teller Money
Ans. (4)
164. Marketing channels mean _____________
(1) Delivery periods
(2) Delivery time
(3) Delivery outlets
(4) Delivery place
(5) All of these
Ans. (5)
165. A good and effective DSA should ___________
(1) Copy the competitor company
(2) Criticize the competitor company
(3) Join the competitor company
(4) Be passive
(5) Be more effective than the competitor company
Ans. (5)
166. Frequent flyer programs offered by airlines are an example of a ___________.
(1) consumer relationship management technique
(2) frequency marketing program
(3) club marketing program
(4) basic customer relationship
(5) structural benefit provided for top customers
Ans. (2)
167. Which of the following has not contributed to the deeper, more interactive nature of today’s customer relationships?
(1) video sharing
(2) Websites
(3) e-mail
(4) online social networks
(5) traditional advertising
Ans. (5)
168. TQM refers to____________.
(1) total quality management
(2) total quality marketing
(3) total quotient management
(4) total quantity marketing
(5) total quantity management
Ans. (1)
169. The 20-80 rule states______________.
(1) the top 80 percent of customers generate 20 percent of the company’s profits
(2) the top 20 percent of customers generate 80 percent of the company’s profits
(3) the bottom 20 percent of customers generate 80 percent of the company’s profits
(4) 20-80 percent of profits are generated by 20-80 percent of the customers
(5) None of the above
Ans. (2)
170. Customer churn refers to_____________.
(1) customer mix
(2) customer loyalty
(3) customer defection
(4) customer value
(5) customer anxiety
Ans. (3)
171. ____________ is when a company works continuously with its large customers to help improve their performance.
(1) Reactive marketing
(2) Basic marketing
(3) Accountable marketing
(4) Partnership marketing
(5) None of the above
Ans. (4)
172. Frequency programs (FP’s) are designed to provide rewards to _________.
(1) customers who buy frequently and in substantial amounts
(2) customers who buy frequently but in small amounts
(3) customers who buy infrequently in large amounts
(4) customers who buy infrequently in small amounts
(5) customers who need to be encouraged to buy more frequently
Ans. (1)
173. The Consumer Protection Act, 1986 has so far been amended for __________
(1) Once
(2) Twice
(3) Thrice
(4) Four times
(5) Not amended so far
Ans. (3)
174. In the Consumer Protection Act, 1986, “manufacturer” means a person who —
(1) makes or manufactures any goods or part thereof
(2) does not make or manufacture any goods but assembles parts thereof made or manufactured by others
(3) puts or causes to be put his own mark on any goods made or manufactured by any other manufacturer
(4) All of the above
(5) None of the above
Ans. (4)
175. MRTP stands for ____________
(1) Monopolies and Restrictive Trade Practices
(2) Monopolies and Regulated Trade Practices
(3) Major Restrictive Trade Practices
(4) Market Research Technique Process
(5) Management Research Technique Policy
Ans. (1)
176. The objectives of the Central Council are to promote and protect the rights of the consumers such as __________
(1) the right to be protected against the marketing of goods and services which are hazardous to life and property.
(2) the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices.
(3) the right to be heard and to be assured that consumer’s interests will receive due consideration at appropriate forums.
(4) the right to seek redressal against unfair trade practices or restrictive trade practices or unscrupulous exploitation of consumers;
(5) All of the above
Ans. (5)
177. Who among the following acts as the Ex-officio Chairman of Central Consumer Protection Council in India?
(1) Nominee of Finance Ministry
(2) Minister of Consumer Affairs
(3) Finance Minister
(4) Finance Secretary
(5) None of the above
Ans. (2)
178. Elements of the global marketing are __________
(1) Product
(2) Price
(3) Placement
(4) Promotion
(5) All of the above
Ans. (5)
179. Bancassurance means ___________
(1) selling insurance product through banks
(2) assurance given by banks to customers
(3) insurance of deposits in the banks
(4) All of the above
(5) None of the above
Ans. (1)
180. Bancassurance is a relationship between Bank and
(1) Insurance Company
(2) Employee
(3) Customer
(4) Education
(5) All of these
Ans. (1)
181. Internet marketing means:
(1) Marketing to core self
(2) Marketing to the employees
(3) Marketing to oneself
(4) All of these
(5) None of these
Ans. (5)
182. Networking makes marketing:
(1) Very cumbersome
(2) Very difficult
(3) Easy to handle
(4) Has no rule marketing
(5) None of the above
Ans. (3)
183. If done through________ the rural marketing would be more effective.
(1) fairs
(2) village fairs
(3) door to door campaign
(4) All of these
(5) None of these
Ans. (2)
184. Market Survey means
(1) Market Research
(2) Market Planning
(3) Marketing Strategies
(4) Market Monitoring
(5) All of these
Ans. (1)
185. ____________can be done through digital Banking.
(1) Mobile phone
(2) Internet
(3) Telephone
(4) All of these
(5) None of these
Ans. (1)
186. A good seller should have the following quality/qualities?
(1) Devotion to the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these
Ans. (4)
189. Zero-Based Budgeting (ZBB) means
(1) A tool for marketing cost analysis
(2) A tool for financial analysis
(3) Each year, budgeting starts from a scratch
(4) A certain percentage of sales
(5) Only (1) and (2)
Ans. (3)
190. Planned-cost service means
(1) Costly products
(2) Extra profit on the same cost
(3) Extra work by seller
(4) All of these
(5) None of these
Ans. (2)
191. Internet marketing means
(1) Self-marketing
(2) Core Groups monitoring
(3) Employees marketing
(4) All of these
(5) None of these
Ans. (5)
192. The aim of successful marketing is
(1) to increase the sale
(2) to increase the profit
(3) to increase the output of sellers
(4) All of these
(5) None of these
Ans. (4)
193. The business communication becomes ___________ through networking.
(1) very difficult
(2) dull
(3) easy
(4) has no role in marketing
(5) None of these
Ans. (3)
194. Which of the following is NOT correct with regard to marketing?
(1) Marketing is a Management Function
(2) Marketing is a Philosophy
(3) Marketing is not related to Business Activity alone
(4) Marketing means selling
(5) Objective of Marketing is to achieve customer satisfaction
Ans. (4)
195. Which of the following is a part of Marketing Management?
(1) Identification of Business Opportunities
(2) Understanding the Customer needs
(3) Producing according to customer needs
(4) Delivering as per Customer convenience
(5) All the above
Ans. (5)
196. NRI is an easy target for effective marketing because
(1) He likes Indian goods
(2) He does not like Indian goods
(3) He is easily approachable
(4) It is cheaper to contact NRIs
(5) There are special products designed for NRIs
Ans. (5)
197. For promotion under 4Ps which aspect is NOT taken into account?
(1) Advertisement
(2) Sales Promotion
(3) Sales Force
(4) Public Relations
(5) None of the above
Ans. (5)
198. In 4Ps model for marketing, the place relates to which aspect?
(1) Distribution
(2) Production
(3) Transportation
(4) 1 & 3
(5) 2 & 3
Ans. (4)
199. SME means
(1) Small and medium enterprises
(2) Small marketing enterprises
(3) Small scale marketing entities
(4) Small and medium establishment
(5) All of these
Ans. (1)
200. A Brand name is?
(1) Its legal version is trademark
(2) A Symbol or a design for the purpose of identification
(3) It is given legal protection
(4) All the above
(5) None of the above
Ans. (2)