After reading this article you will learn about:- 1. Meaning of Morale 2. Factors Affecting Morale 3. Forms 4. Measures. Meaning of Morale: Morale is a mental condition and attitude of employees, either individually or in a group which determines their willingness to cooperate. Morale can also be defined as the extent to which an individual's needs are satisfied and [...]
Following type of participative forums are common: 1. Works Committee 2. Joint Management Council 3. Joint Council 4. Plant Council 5. Shop Council. Participative Forum: Type # 1. Works Committees: These consist of representatives of employers and workmen in equal number. The representation is for all groups and classes of workmen. The committee has a chairman, a vice chairman, a [...]
Marketing Managers should consider a number of factors while selecting an advertising media: 1. Purpose of Advertisement 2. Cost of Advertising Media 3. Circulation of Media. Factor # 1. Purpose of Advertisement: The objective of specific as well as total advertising programme influences the choice of media. In planning the advertising strategy of the concern, Marketing Managers set goal for [...]