This article throws light upon the eleven ideas which will help you to improve your lead management process. Some of the ideas are: 1. Develop a concrete definition of a lead and make sure all Employees understand it 2. Install an effective sales opportunity management solution 3. Track the source of the lead 4. Distribute your leads quickly 5. Nurture [...]
This article throws light upon the eight main factors responsible for the success of CRM. The factors are: 1. Top Management Commitment and Support 2. Define and Communicate CRM Strategy 3. Culture Change 4. Inter-Departmental Integration 5. Skillful Staff 6. Key Information on Customers 7. Manage IT Structure 8. Customer Involvement. Factor # 1. Top Management Commitment and Support: Top [...]
Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, the practice of doing data [...]