This article throws light upon the top ten ways used to retain the existing customers. Some of the ways are: 1. Welcome the Complaints you Receive 2. Instigate Loyalty Programs 3. Send out Questionnaires and Surveys to Existing Customers 4. Check for Repeat Sales Often to Instill your Company's Brand 5. Reactivate Dormant Customers and Others. Retaining the Existing Customer: [...]
This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]
This article throws light upon the three ways by which Internet can enable customer relationship management (CRM). The ways are: 1. Getting Information out to Customers 2. Getting Information Back from Customers 3. E-Commerce Sales. Way # 1. Getting Information out to Customers: The Internet can provide an avenue for getting information about your business and your products and services [...]