This article throws light upon the eight main factors responsible for the success of CRM. The factors are: 1. Top Management Commitment and Support 2. Define and Communicate CRM Strategy 3. Culture Change 4. Inter-Departmental Integration 5. Skillful Staff 6. Key Information on Customers 7. Manage IT Structure 8. Customer Involvement. Factor # 1. Top Management Commitment and Support: Top [...]
Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, the practice of doing data [...]
After reading this article you will learn about:- 1. Meaning of Data Warehouse 2. Characteristics of Data Warehouse 3. Benefits 4. Dimensions. Meaning of Data Warehouse: As companies have grown larger they have become separated both geographically and culturally from the markets and customers they serve. Disney, an American corporation, has operations in Europe, Asia and Australasia, as well as [...]