This article throws light upon the six steps to be followed to develop a customer-related database. The steps are: 1. Define the Database Functions 2. Define the Information Requirements 3. Identify the Information Sources 4. Select the Database Technology and Hardware Platform 5. Populate the Database 6. Maintain the Database. Step # 1. Define the Database Functions: Databases support the [...]
This article throws light upon the top three marketing techniques adopted by companies to increase sales. The techniques are: 1. Cross Selling 2. Upselling 3. Customer Retention. Marketing Technique # 1. Cross Selling: Cross-selling is the action or practice of selling among or between established clients, markets, traders, etc. or the action or practice of selling an additional product or [...]
After reading this article you will learn about:- 1. Meaning of Data Mining 2. Concept of Data Mining 3. Foundations 4. Scope 5. Working 6. Architecture 7. Profitable Applications. Meaning of Data Mining: In the CRM context, data mining can be defined as follows: Data mining is the application of descriptive and predictive analytics to support the marketing, sales and [...]