This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers are the Key Change-Agents. Achieving [...]
Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might be maintained in a number [...]
Analytical CRM, when done right, involves large amounts of cross-functional data. This data is often stored on a data warehouses repository of corporate data from various sources intended to facilitate business analysis. Data warehouses continue to deliver critical knowledge in a range of industries, generating returns on investment in the hundreds of millions of dollars, the practice of doing data [...]