This article will guide you about the six important steps to be followed to achieve the goals of CRM. The steps are: 1. Setting a Clear Customer Experience Strategy 2. Selecting the Correct People 3. Developing, Motivating and Managing your People 4. Establishing Effective Service Delivery Processes 5. Building in Continuous Improvement 6. Ensuring Managers are the Key Change-Agents. Achieving [...]
Meaning of Customer-Related Database: Companies typically do not have a single customer database; instead, they have a number of customer-related databases. Large organizations, such as financial services companies, can have 20 or more customer systems, each with a separate database. These databases capture customer-relate data from a number of different perspectives. Customer-related data bases might be maintained in a number [...]
This article throws light upon the three ways by which Internet can enable customer relationship management (CRM). The ways are: 1. Getting Information out to Customers 2. Getting Information Back from Customers 3. E-Commerce Sales. Way # 1. Getting Information out to Customers: The Internet can provide an avenue for getting information about your business and your products and services [...]