This article throws light upon the three main types of data analysis used in CRM. The types are: 1. OLAP (Online Analytical Processing) 2. Click Stream Analysis 3. Personalization and Collaborative Filtering. Data Analysis: Type # 1. OLAP (Online Analytical Processing): Despite its varied interpretations, 'data mining' has acquired an almost mystical allure over the past decade, although its widespread [...]
After reading this article you will learn about CRM Audit:- 1. Meaning of CRM Audit 2. Objectives and Scope of CRM Audit 3. Techniques. Meaning of CRM Audit: The CRM disconnect refers to the gap between sales and marketing strategy and CRM software usage. For example, we have found up to a 70% gap between the espoused sales and marketing [...]
Many B2B companies have adopted a market-based customer management structure, variously called key account management, national account management, regional account management or global account management. We use the term key account management (KAM) to cover all four forms. KAM is a structure that facilitates the implementation of CRM at the level of the business unit. A key account is an [...]