There are several things you can do to bring down your CRM costs will still providing superlative customer service: 1. Organize your Customer Data2. Have a Simple Way to Add Customer Information 3. Don't Assume that Personalized is Better. 1. Organize your Customer Data: The most important part of any CRM plan is to understand who your customers are and [...]
Many B2B companies have adopted a market-based customer management structure, variously called key account management, national account management, regional account management or global account management. We use the term key account management (KAM) to cover all four forms. KAM is a structure that facilitates the implementation of CRM at the level of the business unit. A key account is an [...]
After reading this article you will learn about:- 1. Meaning of Marketing Automation 2. Definitions of Marketing Automation 3. Aspects 4. Functions 5. Features 6. Advantages. Meaning of Marketing Automation: Marketing automation is the use of technology to manage and automate the process of converting prospective customers into actual buyers. By automating the various tasks and workflows involved in demand [...]