Archive | CRM

Improving your Customer Service Department

Here is a list of eight tips that will help you to improve your customer service. The tips are: 1. Answer your phone2. Don't make promises unless you will keep them 3. Listen to your customers 4. Deal with complaints 5. Be helpful - even if there's no immediate profit in it 6. Train your staff (if you have any) [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|Customer Service|Comments Off on Improving your Customer Service Department

Top 10 Reasons for the Failure of CRM

This article throws light upon the ten main reasons responsible for the failure of CRM. The reasons are: 1. Inadequate Implementation Planning 2. Poor Project Management 3. Poor Quality Data for Data Conversion 4. No Provision for Offline Connectivity 5. Integration Difficulties 6. Challenged User Adoption 7. Failure to Identify Change Management 8. Unorganized Training 9. Over Customization 10. Insufficient [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|Failure|Comments Off on Top 10 Reasons for the Failure of CRM

Campaign Management: Origin, Meaning and Functionality

After reading this article you will learn about Campaign Management:- 1. Origin of Campaign Management 2. Meaning of Campaign Management 3. Functionality. Origin of Campaign Management: Back in the old age of direct marketing, campaign management referred to the planning and execution of a single marketing campaign, which made us of the telephone and /or the postal services. The preparation [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|CRM|Comments Off on Campaign Management: Origin, Meaning and Functionality
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