Archive | CRM

E-CRM: Meaning, Evolution and Benefits

After reading this article you will learn about Electronic Customer Relationship Management (E-CRM):- 1. Meaning of E-CRM 2. Evolutions of E-CRM 3. Business Benefits 4. Working 5. Implementation. Meaning of E-CRM: Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers - a business' greatest asset. By providing the means to manage and coordinate customer interactions, CRM [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|E-CRM|Comments Off on E-CRM: Meaning, Evolution and Benefits
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How to Implement the CRM Project? (5 Phases)

This article throws light upon the five main phases involved in implementation of CRM project. The phases are: 1. Develop The CRM Strategy 2. Build CRM Project 3. Needs Specification and Partner Selection 4. Project Implementation 5. Evaluate Performance. Phase # 1. Develop The CRM Strategy: CRM strategy can be defined as follows: CRM strategy is a high-level plan of [...]

By |2016-06-22T16:17:25+05:30June 22, 2016|Implementation|Comments Off on How to Implement the CRM Project? (5 Phases)
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