Archive | CRM

Top 10 Reasons for the Failure of CRM

This article throws light upon the ten main reasons responsible for the failure of CRM. The reasons are: 1. Inadequate Implementation Planning 2. Poor Project Management 3. Poor Quality Data for Data Conversion 4. No Provision for Offline Connectivity 5. Integration Difficulties 6. Challenged User Adoption 7. Failure to Identify Change Management 8. Unorganized Training 9. Over Customization 10. Insufficient [...]

By |2016-06-22T16:17:59+05:30June 22, 2016|Failure|Comments Off on Top 10 Reasons for the Failure of CRM
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How to Implement the CRM Project? (5 Phases)

This article throws light upon the five main phases involved in implementation of CRM project. The phases are: 1. Develop The CRM Strategy 2. Build CRM Project 3. Needs Specification and Partner Selection 4. Project Implementation 5. Evaluate Performance. Phase # 1. Develop The CRM Strategy: CRM strategy can be defined as follows: CRM strategy is a high-level plan of [...]

By |2016-06-22T16:17:25+05:30June 22, 2016|Implementation|Comments Off on How to Implement the CRM Project? (5 Phases)
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