This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]
This article throws light upon the three ways by which Internet can enable customer relationship management (CRM). The ways are: 1. Getting Information out to Customers 2. Getting Information Back from Customers 3. E-Commerce Sales. Way # 1. Getting Information out to Customers: The Internet can provide an avenue for getting information about your business and your products and services [...]
While CRM is not a technology within itself, it is often used with technological tools to build stronger relationships with customers. The Internet has become an important part of CRM. As more people begin conducting business over the Internet, it has become necessary for CRM vendors to create applications that are web based. There are a number of Internet technologies [...]