After reading this article you will learn about the meaning and advantages of mobile CRM. Meaning of Mobile CRM: Mobile CRM gives you anytime, anywhere access to real-time information from wherever you need to work. Using your iPhone, Blackberry, Droid, Windows Phone or any other mobile device, you'll stay, informed, and ready to move the deal forward. Your customers today [...]
This article throws light upon the top ten ways used to retain the existing customers. Some of the ways are: 1. Welcome the Complaints you Receive 2. Instigate Loyalty Programs 3. Send out Questionnaires and Surveys to Existing Customers 4. Check for Repeat Sales Often to Instill your Company's Brand 5. Reactivate Dormant Customers and Others. Retaining the Existing Customer: [...]
This article throws light upon the four main components of Enterprise Marketing Automation (EMA) to gain some insight as to how CRM can benefit an enterprise. The components are: 1. Market Segmentation 2. Campaign Management 3. Customer Service and Support 4. Contact and Call Centre Operations. EMA: Component # 1. Market Segmentation: Market segmentation is the process of identifying smaller [...]