This article throws light upon the three main types of CRM. The types are: 1. Operational CRM 2. Analytical CRM 3. Collaborative CRM. Type # 1. Operational CRM: The operational application of CRM enables effective interaction with customers. For this purpose various tools are used. These contact management tools aim to reduce costs by improved process efficiency and use of [...]
This article throws light upon the five main factors responsible for the success of CRM. The factors are: 1. Strong internal partnerships around the CRM strategy 2. Employees at all levels and all areas accurately collect information for the CRM system 3. CRM tools are customer and employee friendly 4. Report out only the data you use, and use the [...]
After reading this article you will learn about the steps to be followed before and after customer retention. Steps to be Followed before Customer Retention: You can work on your customer retention strategy at any time, and marketing campaigns may be an important part of your strategy. You may also decide to increase your focus on retention when you're writing [...]