After reading this article you will learn about:- 1. Meaning of Marketing Automation 2. Definitions of Marketing Automation 3. Aspects 4. Functions 5. Features 6. Advantages. Meaning of Marketing Automation: Marketing automation is the use of technology to manage and automate the process of converting prospective customers into actual buyers. By automating the various tasks and workflows involved in demand [...]
After reading this article you will learn about Electronic Customer Relationship Management (E-CRM):- 1. Meaning of E-CRM 2. Evolutions of E-CRM 3. Business Benefits 4. Working 5. Implementation. Meaning of E-CRM: Customer Relationship Management (CRM) is a way to identify, acquire, and retain customers - a business' greatest asset. By providing the means to manage and coordinate customer interactions, CRM [...]
A guide for improving and managing the customer service department of your company:- 1. Meaning of Customer Service 2. Why Call It the Customer Service/Sales Profile ? 3. The Three Levels of Service/Sales 4. The Shape of Your Customer Service/Sales Profile 5. Managing Your Customer Service 6. Pitfalls of the Customer Service/Sales Profile. Contents: Meaning of Customer Service Why Call [...]