The marketing strategies can be studied under the following heads: 1. Competitive Marketing Strategies 2. Market Challenger Strategies 3. Market Follower Strategies. Some of the most popular and effective types of marketing strategies often employed are: 1. Affinity Marketing 2. Alliance Marketing 3. Ambush Marketing 4. Call to Action (CTA) Marketing 5. Close Range Marketing […]
Types of Marketing Strategy
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Strategy Evaluation
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‘Strategy evaluation’ is the process through which the strategists know the extent to which a strategy is able to achieve its objectives. In the words of Professor William F. Glueck and Lawrence R. Jauch, “Evaluation of strategy is that phase of strategic management process in which the top managers determine whether their strategic choice as […]
Strategy Implementation
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Strategy implementation refers to various activities involved in executing the strategies of an organization. In simpler words, strategy implementation puts an organization’s strategies into action through various procedures, plans and programs. Strategy implementation involves actions and tasks that are needed to be performed after the formulation of strategies. It is influenced by management’s perspective, as […]