Everything you need to know about approaches to strategy formulation. Strategy formulation is often referred to as strategic planning or long-range planning. This process is primarily analytical, not action- oriented. The strategy formulation process is concerned with developing a corporation’s mission, objectives and policy. This process involves scanning external and internal environmental factors, analysis of […]
Approaches to Strategy Formulation
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Human Resource Planning: Meaning, Objectives, Purpose, Importance and Process
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Everything you need to know about human resource planning. Human resource planning is considered as a strategy for the acquisition, utilization, improvement and retention of an enterprise’s human resources. Thus, the activity of manpower planning is synonymous with personnel management itself. The “Procurement” function of manpower management is basically concerned with having the right type […]
Successful Corporate Marketing Strategies in India (with Case Studies)
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Learn about the corporate marketing strategies adopted in India by: 1. Asian Paints 2. Cavinkare 3. Godrej Consumer Products Ltd 4. Micromax 5. Nirma Chemicals Limited 6. Tata Motors. Successful Marketing Strategies Examples Marketing Strategy Example # 1. Asian Paints: The success of Asian Paints is primarily due to its excellent marketing strategies. The company […]