Read this article to learn about the difference between BCG matrix and DP matrix. Difference between BCG Matrix and DP Matrix 1. BCG matrix considers market/industry growth rate (that is, only one variable) whereas DPM considers number of variables. 2. BCG matrix is concerned with relative competitive position (which is usually expressed as a business's market share divided by the [...]
According to AI Ries and Tack Trout, the marketing strategies of a firm are basically of four types. The types are:- 1. Offensive Strategy 2. Defensive Strategy 3. Flanking Strategy 4. Guerrilla Strategy. Type # 1. Offensive Strategy: This strategy of marketing is pursued by the firms which are leaders in the market. The leading firms are usually possessed of [...]
In this article we will discuss about the definition, impact and relevance of leadership styles in an organisation. Definition of Leadership Styles: Throughout human history, the meaning of leadership has remained the same, although the various ways and styles in which leadership is translated into practice have undergone a whole lot of transformation. Leadership is defined as the process of [...]