A trade fair (trade show, trade exhibition or expo) is an exhibition organised so that companies in a specific industry can showcase and demonstrate their latest products, services, study activities of rivals and examine recent market trends and opportunities. Trade Fair: Meaning, Objectives , Challenges for Participants, Organizing Trade Fairs and Exhibitions, Exhibitors’ Benefits and […]
Trade Fair: Meaning, Objectives, Challenges for Participants, Organizing Trade Fairs and Exhibitions
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Advertising Techniques
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Some of the most commonly used advertising techniques are: 1. Media 2. Newspaper 3. Magazines 4. Electronic Media 5. Outdoor Advertising Media 6. Transit Advertising 7. Broadcast Media 8. Internet 9. Cinema. Advertising Techniques: Media, Newspaper, Magazines, Electronic Media and Internet Advertising Techniques (With Advantages and Demerits) Advertising Techniques# 1. Media “Media is a medium […]
What is Advertising Budget?
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The budget is an expression of the expenditure plan. It is estimated to meet the financial requirements of advertising plans so that advertising objectives with planned strategies may be realised within a given time frame. It is a statement of proposed advertising expenditure; a guideline for allocating the available funds to the various functions and […]