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Advertising Techniques

Some of the most commonly used advertising techniques are: 1. Media 2. Newspaper 3. Magazines 4. Electronic Media 5. Outdoor Advertising Media 6. Transit Advertising 7. Broadcast Media 8. Internet 9. Cinema. Advertising Techniques: Media, Newspaper, Magazines, Electronic Media and Internet Advertising Techniques (With Advantages and Demerits) Advertising Techniques# 1. Media "Media is a medium which delivers the advertising message. [...]

By |2020-10-02T14:26:59+05:30October 2, 2020|Advertising Techniques|Comments Off on Advertising Techniques

Brand Positioning

"Brand positioning is a part of brand identity and value proposition that is to be actively communicated to the target audience, and that demonstrate an advantage over competing brands." Brand positioning can be defined as an activity of creating a brand offer in such a manner that it occupies a distinctive place and value in the target customer's mind. Brand [...]

By |2020-05-14T18:10:35+05:30May 14, 2020|Brand Positioning|Comments Off on Brand Positioning

Types of Branding

Branding is the practice of giving a specified name to a product or group of products from one seller. The specified name creates individuality in the product; hence, it can be easily distinguished or recognised in the market from the rival products. The sole purpose of branding is to distinguish your branded products from those of competitors. A well-promoted brand [...]

By |2020-05-14T18:09:48+05:30May 14, 2020|Types|Comments Off on Types of Branding
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